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Glossary
label whore, (slang)
someone who prefers to wear leading fashions having the brand name or designer name factory sewn onto them in a conspicuous way. The label whore trend got its start by the late 1970s or early 1980s. Cocaine was big then as many former hippies chose to become yuppies. Young lawyers, judges and even doctors were snorting the white garbage. Powder cocaine became such a status symbol in mainstream white counterculture that even a major national TV show like Rock Concert had a coke spoon as an integral part of the logo. Many of the white outlaws who subscribed to the idea of coca being a status accomplishment threw blow parties not merely to get high, but to strengthen their own social status. It was hardly coincidental that many of these same people, especially the poorer ones who could not do coke that often, began buying label whore duds as a means to connote status as persons rising out of the hippy disaster to become upstanding yuppies.

Back then label whores bought designer shirts with relatively small insignias as compared to label whore standards of a later vintage. As time went on the labels became bigger and bigger. Many people, including Agent Mondo disdained the products as ostentateous corporate exploitation of naive people willing to act as walking billboards. People who mooched coke in those days were called "coke whores" even though they were rarely prostitutes. Powder cocaine and regualr freebase became a bygone trend just as crack cocaine was now being marketed by multi-national and domestic drug cartels as a cruel means to exploit poor, mainly Black, neighborhoods. Although Blacks are usually leaders in fashion and music, the more desperate among poor Black people, including crack users and crack addicted prostitutes of all races, brought label whoring down to the hard street level. By the early 1990s it was common to see street level prostitutes, including white hookers, to be wearing label whore clothing. Hugely conspicious labels were now being attached to sporting goods and everything else. As hip hop and gangsta music developed from the late seventies to its cresendo in the white greedy nineties, label whoring was rampant along with oversize gold chains and fly automobiles. Lower economic classes of all races in inner city America continued label whoring to death, literally. Social upheavel caused by white greed and Black desperation among poor mainly Black youth led to devastated families as Republican gambling addict drug czar William Bennett and former first lady "just say no" Nancy Reagan advocated philosophies that imprisoned hundreds of thousands of mainly Black males for possession of petty amounts of crack cocaine. Kids and teen gangs periodically killed other kids just for their label whore tennis shoes. Even overprotected pasty white kids from the burbs got ruthlessly pimped by the wealthy fashion labels whose apparel became the symbology of class struggle.

Today ostentatious brand labeling has declined. It has been replaced largely by labels that parody label whoring and parody hard street culture from within itself. This latter style is now a longstanding art crime trend with positive intellectual connotations. Brand names coined from generic (hypothetical) phrases like pimp, street whore and label whore are intended not so much to promote anarchy, they are in fact more a pointed form of defiance against the criminal status inflicted upon so-called lower classes by desperation, exploitation and subjective economic controls. Middle class white kids frequently wear these labels either to support or falsely imitate the streetwise peers they often know nothing about. As many of today's new brazen independent fashion pimps know, the earlier trend known as label whoring was dead and stinking the day it was born decades ago.

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